Top 5 Beauty Retail Apps in Estonia: Q1 2024 Performance

In the first quarter of 2024, the top beauty retail applications in Estonia showed varying trends in downloads and active users. Here's a detailed look at the performance of these apps.

BEAUTY BAY exhibited a steady increase in weekly downloads throughout the quarter. Starting with 19 downloads in the first week of January, the app peaked at 55 downloads in the week of February 5 and maintained a relatively stable performance with around 43-49 downloads per week in March.

CHARLOTTE TILBURY experienced fluctuating download numbers. The app had a low of 1 download in the week of February 19 but saw a rebound with 14 downloads by the week of March 18. The highest downloads were recorded in the week of January 29, with 22 downloads.

Lush Fresh Handmade Cosmetics had minimal activity in terms of downloads. After a slow start with just 2 downloads in early January, the app saw a significant increase to 16 downloads in the week of March 18 before dropping back to 3 downloads in the final week of March.

IPSY: Personalized Beauty showed very low download activity throughout the quarter, with the highest being just 2 downloads in the weeks of February 5 and March 18. The app struggled to gain traction in the Estonian market during this period.

Perfumerías DRUNI also had low download numbers, peaking at 3 downloads in the week of February 5. The app's downloads were nearly negligible for the rest of the quarter.

For more detailed insights and data, visit Sensor Tower.